- What is Eden?
- Why entrepreneurship, for every pupil?
- Which year groups?
- How many pupils, and how long?
- How are pupils chosen?
- Who teaches it?
- What happens in the sessions?
- How is AI used, and is it safe?
- How does it hold pupils' attention?
- How is it different from our enterprise club?
- How do we start, and what do we see at the end?
- Has it been tried?
- Who is behind it?
What is Eden?
Eden is entrepreneurship for every pupil in a year group, with AI used well inside it. In ten sessions, their own teachers take them from a problem they notice to a case they can defend.
Why entrepreneurship, for every pupil?
Entrepreneurship is the one discipline that needs judgement, problem solving, collaboration, creativity and communication at once, on a real problem. A school project is marked by a teacher; a venture is judged by the people it is for. It has usually been offered to a few who chose it. Every pupil can learn it, and the EU counts it among eight key competences for everyone§.
Which year groups?
The same programme works at three levels, and you choose the year group. Year 7: a first taste of enterprise. Year 9: a real project before GCSE choices. Year 12: make and defend a case.
How many pupils, and how long?
Ten 40-minute sessions, in lessons or an activity afternoon. A group is 8 to 16 pupils; two groups of 12 work well. Funding arrangements are agreed with each school.
How are pupils chosen?
The school decides how. Parents can sign their children up, or the school can pick enterprising pupils, as it would for a club. For one year group, a school can offer both.
Who teaches it?
Your own teachers, after a one-hour onboarding. Each session comes with its aim, activity guidance and a teaching script, shaped with teacher feedback from our pilot, so no enterprise expertise is needed.
What happens in the sessions?
Ten sessions, in four stages. Mindset (Chapter 1). Motivation first: pupils ease in and see themselves as people who can start something. Idea to problem (Chapters 2 to 5). Familiar ground and the right foundations: from ideas to a problem worth solving. Customer focus (Chapters 6 to 8). The core of entrepreneurship: who the customer is, and what they say. Communication and preparation (Chapters 9 to 10). Preparing and pitching the problem and the research.
How is AI used, and is it safe?
Pupils use AI between sessions and at home: the free tools older pupils already have, or a prepared example for younger ones. Eden gives them the structure: they challenge the AI and decide what to keep. Pupils bring their project work, never personal data, and the school decides the tools‡.
How does it hold pupils' attention?
Every activity is short, because attention on a screen is: on average, people now switch screens after 47 seconds†. Pupils practise recalling, not rereading; in one study, recall a week later was 61% against 40% for rereading*.
How is it different from our enterprise club?
Eden is hybrid. Your own teachers lead each session in class: a short video for everyone, then the work in teams. The app prepares every session and keeps every pupil's work. Reaching the whole year group is the hard part. Eden is built for it, and the club stays for those who want more.
How do we start, and what do we see at the end?
Start with a group of 8 to 16 pupils in one year group, with the scope agreed together. Over ten sessions their own teacher takes them from a problem in school to a live pitch, and the school sees every team's Problem Canvas, research and pitch. Start with one group of pupils, see the work they produce, then decide on the whole year group. Eden can be funded by parents§, so it need not come from the school budget.
Has it been tried?
We completed an Eden school pilot at St Augustine and used teacher and student feedback to shape the programme.
Who is behind it?
Eden is a Flosendo programme. Flosendo's founder, Ivan Ante, spent fourteen years in investment management, including as Head of Global Multi-Asset Strategies and Senior Portfolio Manager at ATRAM, overseeing more than US$2 billion in multi-asset portfolios, and studied on the Sloan programme at London Business School. Flosendo is part of the LBS Incubator Programme.
§ Council of the European Union, Recommendation on key competences for lifelong learning, 22 May 2018. Funding arrangements are agreed with each school.
‡ In the UK, ChatGPT, Gemini and Copilot are open from 13 (ChatGPT needs a parent's permission until 18) and Claude from 18, so pupils under 13 use a prepared example.
† Gloria Mark, University of California, Irvine, 2023: average time on one screen before switching.
* Roediger and Karpicke, Psychological Science, 2006.